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Murugan Woodworks
Murugan Woodworks is a premium wood furniture and craftsmanship brand showcasing bespoke handcrafted furniture and interior solutions through a modern, responsive website.
Next.js
TypeScript
Tailwind CSS
Framer Motion
RazorpayDigital Transformation for Artisanal Furniture Business
The Murugan Woodworks website brings a traditional woodcraft business into the digital era with a sleek showcase of products, process insights, and customer engagement features. By enhancing online visibility and enabling direct inquiries, this platform drives brand credibility and expands sales reach, positioning the business for scalable growth and potential partnerships
Overview
The Murugan Woodworks project is a full-featured online presence for a family-run woodworking and furniture business, designed to highlight its craftsmanship, product range, and brand story. The site integrates visuals, service information, and contact tools, helping customers explore offerings and request quotes easily. The design balances traditional artisanal values with a contemporary digital experience.
Key Features
A mobile-friendly, visually engaging interface that adapts seamlessly across phones, tablets, and desktops.
- • Implemented mobile-first responsive design using Tailwind CSS for consistency across breakpoints.
- • Used flexbox and grid layouts to create adaptable product sections and galleries.
- • Optimized images with Next.js Image component for automatic resizing and lazy loading.
- • Ensured accessibility standards (WCAG 2.1) with proper contrast, aria labels, and keyboard navigation
Highlights furniture categories with visually rich, organized galleries to enhance product discovery.
- • Developed dynamic galleries using Next.js routing for category-specific pages.
- • Implemented optimized image handling for fast load and high-quality previews.
- • Integrated hover effects and animations with Tailwind and Framer Motion for interactive feel.
- • Structured semantic HTML for SEO-friendly product representation and discoverability.
Simplifies user inquiries and booking requests via forms integrated directly with backend or email.
- • Built contact forms with client-side validation using React Hook Form.
- • Integrated email submission via API routes in Next.js for serverless handling.
- • Implemented spam protection using hidden honeypot fields and validation.
- • Added success/error feedback for better user interaction and lead tracking.
Enhances trust and engagement by showcasing business history and client feedback dynamically.
- • Developed testimonial carousel using Swiper.js for smooth sliding and auto-play.
- • Used Markdown/JSON-based content for easy updating of client stories and history.
- • Optimized image and text rendering for performance and responsive layout.
- • Added semantic structure and microdata for SEO and better search engine recognition.
Tech Stack
- Next.js (App Router) – Server-side rendering, optimized routing, and SEO-friendly architecture.
- TypeScript – Type-safe development to reduce runtime errors and improve code quality.
- PostgreSQL (Neon) – Reliable, scalable relational database optimized for structured immigration data.
- Drizzle ORM – Type-safe database access with predictable queries and improved developer productivity.
- Better Auth – Secure authentication with session management and role-based access control (RBAC).
- Sanity CMS – Headless CMS for managing dynamic content such as country data, visa rules, FAQs, and informational pages without code changes.
- Sentry – Real-time error tracking and performance monitoring for faster issue detection and resolution.
Challenges & Learnings
Balancing Tradition with Modern Design
Ensuring the website reflects artisanal heritage without feeling dated in digital form
Responsive Cross-Device Experience
Designing interfaces that work on an array of screen sizes while highlighting high-quality product visuals.
Integration of Business Process
Seamlessly incorporating inquiry and quote workflows that mirror offline customer interactions.
Data & Performance Optimization
Balancing rich media (images, galleries) with site speed and performance requirements.
Transforming Brand Presence & Customer Access
The Murugan Woodworks website successfully provides a polished, accessible online gateway for the business, improving discoverability, customer engagement, and brand credibility. The digital platform supports lead generation and positions the business for future growth, partnerships, and e-commerce expansion.
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